AAdvantage - Caring for Loyal Customers through Challenging Times.

As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget Blaise-Shamai leads a team of over 700 loyalty and customer service professionals running one of the world's most popular loyalty programs.

Founded in 1981, the American Airlines Advantage program boasts almost 40 years of expertise with a clear intention to continually delight customers - even during this current quarantine when so many of us cannot travel.

Bridget (who I am delighted has Irish heritage) shares how American Airlines is focusing on destination inspiration, exciting options to enjoy ground-based rewards as well as an innovative "lifetime status"  opportunities in order to keep customers engaged, and also some of the key lessons she and her team have learned along the way.

This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.