Effortless and Emotional Loyalty Concepts from Etihad Guest

With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu Dhabi.

This short podcast is a summary of my interview with Kim Hardaker, who together with her team, found thoughtful and meaningful way to innovate, and reward members, even while airline travel was at an all time low just six months in to the global pandemic.

Enjoy Kim's compelling insights and hear their gorgeous "world of thoughtfulness" campaign - a great example of building emotional loyalty even at that challenging time.

This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.