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In our groundbreaking 2018 Delphi Report – The Future of Loyalty Marketing – The Wise Marketer identified emerging trends associated with creating less friction for members as they engaged with loyalty marketing programs. One of these trends focused on redemption of points/miles and how new techniques were emerging to make the process more convenient, of higher value to the member and with much less friction.
Fast forward three years and we are beginning to see a frictionless future associated with the conversion of points to real currency and applied at any point-of-transaction to complete a purchase.
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