Wiser Loyalty In 2025: Real-World Strategies From C-Suite Leaders (#643)

How C-Suite leaders are reshaping customer loyalty across major brands.

You can listen to this conversation below, or it is available to watch on Loyalty TV.

Listen To The Orangetheory Fitness Episode Here

About The Orangetheory Fitness Episode

The Wiser Loyalty podcast launches its 2025 C-Suite series featuring veteran loyalty strategist Dave Sims, whose executive leadership has transformed customer engagement at major brands including DSW Shoes, GNC Nutrition, LaQuinta Hotels, and Nordstrom.

From his Navy service and Proctor & Gamble foundations to his recent CMO role at Orangetheory Fitness, Dave shares powerful insights on loyalty innovation, C-Suite alignment, customer retention strategies, and gamification success, drawing from the expertise that earned him recognition as a leading voice in North American loyalty programs.

Hosted by Bill Hanifin.

Show Notes:

1) Dave Sims

2) Orangetheory Fitness

3) Bill Hanifin

4) The Wise Marketer.

Meet our guest

Our guest today is…

Dave Sims, Chief Marketing Officer, Orangetheory Fitness.

Dave brings decades of loyalty expertise from DSW, GNC, LaQuinta, Nordstrom and Orangetheory Fitness to The Wiser Loyalty podcast. Join  Bill Hanifin as he explores practical loyalty strategies with this veteran industry leader.

You can connect with Dave here:

This article was first published by Let's Talk Loyalty. Permission to use has been granted by the publisher.