Resources

As the eCommerce sector braces for what will undoubtedly be a transformative 2025, retailers find themselves at a critical crossroads....

There can be many goals for establishing loyalty partnerships, but the optimal partner mix should usually be based on three objectives:...

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits,...

The loyalty trends for 2025 – much like the loyalty trends for every other year – are not necessarily equivalent to what brands should be...

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic...

Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient...

These eight growth hacking email marketing tips aren’t just tweaks; they’re strategic adjustments that can significantly amplify your...

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This...

Gone are the days when marketers relied on guesswork – because, let’s face it, no one wants to gamble with tight budgets. But how do...

Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email...

Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace...

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline...

Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text...

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to...

Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers: – A great...

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort....

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are...

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in...

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business....

The fourth edition of Loyalty Trends 2024, prepared by Open Loyalty, reveals that the industry is changing. The pressure is getting...