Resources

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles.  This actually is not...

Gmail Annotations is an innovative feature designed to make marketing emails more dynamic, engaging, and impactful. This blog takes a...

How C-Suite leaders are reshaping customer loyalty across major brands. You can listen to this conversation below, or it is available to...

You’re back at your desk, sales are on, and your Valentine’s Day campaign preparations are on schedule. But here’s the thing: Q1...

Explore how United Airlines drives record growth with insights from its 110+ million MileagePlus members. You can listen to this...

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...

As the eCommerce sector braces for what will undoubtedly be a transformative 2025, retailers find themselves at a critical crossroads....

There can be many goals for establishing loyalty partnerships, but the optimal partner mix should usually be based on three objectives:...

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits,...

The loyalty trends for 2025 – much like the loyalty trends for every other year – are not necessarily equivalent to what brands should be...

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic...

Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient...

These eight growth hacking email marketing tips aren’t just tweaks; they’re strategic adjustments that can significantly amplify your...

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This...

Gone are the days when marketers relied on guesswork – because, let’s face it, no one wants to gamble with tight budgets. But how do...

Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email...

Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace...

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline...

Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text...

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to...