RESOURCES

Interactive Rewards

Dec 911 min read

7 Loyalty Trends for 2025: Fads, Fundamentals and Innovations

The loyalty trends for 2025 – much like the loyalty trends for every other year – are not necessarily equivalent to what brands should be...

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Interactive Rewards

Dec 95 min read

The Journey to Customer Loyalty

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic...

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MARKETING AUTOMATION STRATEGIES: 6 STEPS & EXAMPLES TO INSPIRE YOU

Interactive Rewards

Dec 94 min read

MARKETING AUTOMATION STRATEGIES: 6 STEPS & EXAMPLES TO INSPIRE YOU

Marketing automation software helps to automate repetitive marketing tasks and processes, to create more personalized and efficient...

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8 Best Practices To Transform Your Email Marketing Strategy

Interactive Rewards

Oct 174 min read

8 Best Practices To Transform Your Email Marketing Strategy

These eight growth hacking email marketing tips aren’t just tweaks; they’re strategic adjustments that can significantly amplify your...

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Interactive Rewards

Oct 1716 min read

How Loyalty Programs Enable Marketing Personalization

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). This...

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Customer Data Activation: 3 Examples That Pave The Road To Success

Interactive Rewards

Oct 174 min read

Customer Data Activation: 3 Examples That Pave The Road To Success

Gone are the days when marketers relied on guesswork – because, let’s face it, no one wants to gamble with tight budgets. But how do...

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Interactivity In HTML Emails: What Is It And What Are The Benefits?

Interactive Rewards

Jul 235 min read

Interactivity In HTML Emails: What Is It And What Are The Benefits?

Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email...

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Orchestrating Reactivation Campaigns To Engage Churning Customers

Interactive Rewards

Jul 233 min read

Orchestrating Reactivation Campaigns To Engage Churning Customers

Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace...

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Interactive Rewards

Jul 2316 min read

Maximize Loyalty ROI With Dynamic Redemption Values

‘Dynamic pricing’ is normally discussed in terms of the pricing of inventory – such as the cash price for a given hotel room, airline...

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Full Marketing Automation: 4 Technology Must-Haves

Interactive Rewards

Jun 116 min read

Full Marketing Automation: 4 Technology Must-Haves

Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text...

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Interactive Rewards

Jun 1120 min read

Bank Loyalty: Stay Top-Of-Wallet Through The Next Decade

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to...

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Interactive Rewards

Jun 111 min read

Blind Loyalty Challenge With Nick Chambers

Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers: – A great...

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Interactive Rewards

May 1515 min read

Loyalty Partnerships: Optimized Models For Partner Contracting

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort....

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Interactive Rewards

May 143 min read

Is Partial Automation Slowing You Down?

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are...

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Data Analysis Made Easy With MAPP Marketing Cloud's Analytics Solution

Interactive Rewards

May 143 min read

Data Analysis Made Easy With MAPP Marketing Cloud's Analytics Solution

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in...

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Interactive Rewards

Mar 2215 min read

Loyalty Partnerships: Co-Create Customer Value

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business....

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Interactive Rewards

Mar 224 min read

Proving ROI and Delivering Features: Lessons From Loyalty Trends Report

The fourth edition of Loyalty Trends 2024, prepared by Open Loyalty, reveals that the industry is changing. The pressure is getting...

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How To Measure Email Engagement In Your Marketing

Interactive Rewards

Mar 224 min read

How To Measure Email Engagement In Your Marketing

You’ve mastered the art of email marketing from personalization, targeted segmentation, and email design to compelling content. But how...

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Interactive Rewards

Jan 301 min read

Loyalty Insights from the GCC and MENA Regions

This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted...

40 views1 comment

Interactive Rewards

Jan 3015 min read

Pay With Points: Unlocking Loyalty Program Value

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...

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