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Interactive Rewards
What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...
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Interactive Rewards
Feb 8, 20215 min read
Customer Engagement and Return on Loyalty
It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that...
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Interactive Rewards
May 4, 20204 min read
How Loyalty can help put your business back on track
The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels...
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Interactive Rewards
Mar 27, 20202 min read
Who are your most engaged members?
If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged...
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