Resources

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...

It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that...

The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels...

If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged...