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Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
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Interactive Rewards
Feb 17, 20229 min read
Data-Driven Marketing: What is it and why marketers need it
It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...
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Interactive Rewards
Jan 17, 202211 min read
Customer Journey Map: A Guide to Transform the Customer Experience
Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...
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Interactive Rewards
Oct 22, 202110 min read
13 Things to Consider While Improving Your Multichannel Marketing
What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...
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