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How customer loyalty programs help identify buyer motivations
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...
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Interactive Rewards
Apr 18, 20231 min read
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...
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Interactive Rewards
Feb 18, 20202 min read
Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...
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