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Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...

We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...

So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...