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Interactive Rewards
Pay With Points: Unlocking Loyalty Program Value
The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...
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Interactive Rewards
Oct 23, 202314 min read
Loyalty collection mechanics: identifying members at the POS
Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...
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Interactive Rewards
Sep 22, 202316 min read
Loyalty trends 2023: a year of cost-driven innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
15 views0 comments
Interactive Rewards
Aug 8, 202312 min read
Loyalty + CX: Bridging Customer Engagement Disciplines
Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....
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Interactive Rewards
Jun 6, 202316 min read
AI In Loyalty Marketing And Loyalty Programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...
50 views0 comments
Interactive Rewards
May 10, 202315 min read
Pay With Points: Unlocking Loyalty Program Value
The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...
30 views0 comments
Interactive Rewards
Apr 6, 202314 min read
Loyalty Rules, And The Loyalty Rules Engine
This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the...
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Interactive Rewards
Feb 20, 202316 min read
Loyalty Trends 2023 : A Year Of Cost-Driven Innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result...
81 views0 comments
Interactive Rewards
Feb 3, 202316 min read
AI in loyalty marketing & loyalty programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...
90 views0 comments
Interactive Rewards
Jan 11, 202318 min read
Redemption Ecosystems: Beyond The Loyalty Reward Catalog
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...
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Interactive Rewards
Nov 29, 20229 min read
Implications of interchange fees for loyalty marketing
On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...
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Interactive Rewards
Nov 7, 20228 min read
Improving API Security In Loyalty And Travel Systems
A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...
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Interactive Rewards
Oct 20, 20228 min read
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
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Interactive Rewards
Oct 3, 202211 min read
Loyalty Marketers: Get Ready For The Deliberate Consumer
The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
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Interactive Rewards
Sep 21, 202214 min read
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
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Interactive Rewards
Sep 6, 202216 min read
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
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Interactive Rewards
Jun 23, 202210 min read
Loyalty technology for the API economy
‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...
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Interactive Rewards
May 10, 202210 min read
In loyalty, entrepreneurial leaders will win
In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...
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Interactive Rewards
Mar 21, 20228 min read
Headless loyalty enhances composable commerce
commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...
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Interactive Rewards
Dec 15, 202117 min read
Loyalty trends for 2022, and imperatives through 2030
Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London....
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