Resources

The loyalty trends for 2025 – much like the loyalty trends for every other year – are not necessarily equivalent to what brands should be...

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...

Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....

AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the...

Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result...

AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...

On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...

‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...

In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...

commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to...