Resources

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic...

“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...

Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...

A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...

The Point​ Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...

Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...

We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...

A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...

Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...

A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...

INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...

Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...

“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...

We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...

Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...

(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...