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Interactive Rewards
Nov 11, 20193 min read
How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates
How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...
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Interactive Rewards
Jul 19, 20194 min read
Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance
My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital...
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Interactive Rewards
Jul 19, 20196 min read
Mastering Data Management for Better Personalization
If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all,...
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Interactive Rewards
Jul 7, 20194 min read
Increasing Sales With Personalized Marketing
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level...
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Interactive Rewards
Jul 7, 20194 min read
Using the Science of Habits to Create a Successful Loyalty Program
There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing...
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Interactive Rewards
May 9, 20193 min read
The Value of Loyalty for Telecoms Brands
The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the...
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Interactive Rewards
Apr 5, 20194 min read
Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)
Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic,...
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