Resources

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital...

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all,...

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level...

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing...

The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the...

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic,...