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Interactive Rewards
Unlock Your Email Database : Target, Manage, and Engage Customers To Boost Sales
Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of...
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Interactive Rewards
Nov 17, 20237 min read
First-Party Data Strategies Every Marketer Should Know
As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...
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Oct 23, 20237 min read
Increase Engagement & Conversions with Customer Insights
Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...
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Oct 4, 20235 min read
When Email Marketing Meets Digital Analytics
Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...
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Sep 22, 20233 min read
The Future of Email: A Technical Perspective
One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...
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Aug 24, 20237 min read
Customer Lifetime Value : The Secret To Boosting Your Revenue
Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...
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Aug 8, 20237 min read
Click with Your Email Audience: 9 Tips to Enhance Click Rates and Engagement
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...
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Interactive Rewards
Jul 20, 20236 min read
Marketing Maturity : Boosting Efficiency And Productivity For Marketers
Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by...
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Interactive Rewards
May 31, 20237 min read
Click With Your Email Audience : 9 Tips To Enhance Click Rates And Engagement
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...
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May 23, 202310 min read
11 Essential Tips for Revenue-Boosting Mobile Marketing
Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used...
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Apr 18, 20237 min read
How Growth Hacking Your Email Marketing Improves Performance
Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer ...
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Apr 6, 20235 min read
How To Get The Best Value From Your Martech Stack
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment...
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Jan 11, 202310 min read
Everything You Need To Know About Mobile Marketing
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to...
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Dec 21, 20224 min read
ScandiKitchen: Importance of email marketing and understanding your audience
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or ...
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Dec 14, 20225 min read
3 Risks Of Giving Away The Ownership Of Your Customer Data To Your Analytics Provider
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse....
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Nov 29, 20228 min read
Optimize Your Marketing Reach in 5 Simple Steps
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should...
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Nov 7, 20226 min read
How To Reduce Cart Abandonment To Drive Sales
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a...
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Oct 20, 20224 min read
4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...
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Interactive Rewards
Oct 3, 20228 min read
How To Improve Your Data Literacy To Drive Customer Loyalty Programs
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....
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Interactive Rewards
Sep 21, 20228 min read
Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...
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