Resources

Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...

At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...

Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...

Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or ...

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and...

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...

The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...

It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...

Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to...

The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with...

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...

The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations....

What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...

Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was...