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How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...
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Interactive Rewards
Jul 19, 20227 min read
Creating Outstanding CX for Finance With Data Privacy as Top Priority
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...
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Interactive Rewards
Jul 6, 20223 min read
Personify XP : A Cookieless World Is About To Come
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...
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Interactive Rewards
Jun 22, 20224 min read
Flourish: The Cost of ‘Getting It Wrong’
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or ...
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Interactive Rewards
Jun 8, 20228 min read
Why Marketers Are Prioritizing First-Party Data, GDPR & Data Privacy
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
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Interactive Rewards
May 23, 20223 min read
What Are the Biggest Drivers to Adopting a Customer-Centric Culture?
With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and...
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Interactive Rewards
May 10, 20227 min read
Why a Google Analytics Alternative is Better for Your Business
It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...
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Interactive Rewards
Apr 21, 20224 min read
How a No-Code Approach Will Help You Speed Up Your Marketing
The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the...
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Interactive Rewards
Mar 29, 20223 min read
CDP VS CRM : The Seven Differences Every Marketer Needs To Know
CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do. But...
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Interactive Rewards
Mar 21, 20228 min read
Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
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Interactive Rewards
Mar 1, 20225 min read
The Role Of Data-Driven Customer Experience In Direct To Consumer Marketing
Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...
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Interactive Rewards
Feb 17, 20229 min read
Data-Driven Marketing: What is it and why marketers need it
It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...
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Interactive Rewards
Jan 17, 202211 min read
Customer Journey Map: A Guide to Transform the Customer Experience
Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...
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Interactive Rewards
Jan 6, 20223 min read
How To Create An Unmatched CX Strategy For DTC
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to...
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Interactive Rewards
Dec 15, 20214 min read
The Key Differences Between DTC and Retail
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with...
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Interactive Rewards
Dec 9, 20214 min read
Data Activation : The Secret To A Successful Black Friday
Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...
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Interactive Rewards
Nov 8, 20214 min read
Location Matters: Personalization And Geo-Targeting With Mapp Cloud
The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations....
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Interactive Rewards
Oct 22, 202110 min read
13 Things to Consider While Improving Your Multichannel Marketing
What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...
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Interactive Rewards
Oct 6, 20215 min read
Insight-Led Customer Experiences: What Are They And How Do You Achieve Them?
Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was...
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Interactive Rewards
Sep 21, 20213 min read
Why you should clean your database every quarter (at least)
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent...
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