Resources

Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent...

Customer acquisition is getting more difficult and more expensive by the day, while budgets are getting cut left and right – that’s not...

One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant...

Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years,...

Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem...

What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really...

Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email ...

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every...

We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any...

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce...

These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on...

As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted...

When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where...

It may sting a bit when someone unsubscribes from your emails, but fear not: there’s an upside to the unsubscribe! Opt-outs can increase...

When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where...

A company’s website serves as its central point of interaction with customers. To keep website usability high while improving evaluation...

At Mapp, we work with many online retailers across the globe. One of our clients, an online retailer from Germany, looked to us for...

In a previous blog post, we highlighted BIMI (Brand Indicators for Message Identification) and its benefits as the new standard to...

Lead generation is a critical element of a successful sales and marketing strategy that can work perfectly alongside your existing...

This blog post focuses on the category “Customer Retention Strategies”, as the fourth in a series of 4 blogs about the best marketing...