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Closing The Gap: From Business Objectives To Digital Analytics
Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business...
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Interactive Rewards
Aug 7, 20205 min read
16 Effective Tactics to Grow your Customer Base
Regardless of what industry you are in, it’s a well-established rule that around 80% of a company’s revenue comes from 20% of its...
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Jul 17, 20205 min read
Nurture Marketing: 11 Ways To Make That Second Purchase Happen
This blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to...
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Jul 6, 20206 min read
Marketing Tactics That Work: 15 of the Best Ways to Acquire Customers
Do you currently have a resilient marketing plan in place to weather crazy 2020 and beyond? If the answer is no, don’t panic! Many...
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Jun 22, 20203 min read
How 10 Brands Pivoted To Ensure Longevity
The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed to pivot in order to survive. As...
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May 20, 20204 min read
8 Tips: Don’t Let The Coronavirus Infect Your Email Campaigns
Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the...
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May 4, 20203 min read
Adapting to Change: How to Come Out on Top
Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly...
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Apr 17, 20201 min read
Survive and Thrive: Top Digital Strategies for The New Normal
Wednesday April 29th, 10 am Pacific, 1 pm Eastern Every brand must find new ways to survive and thrive in these unprecedented times. In...
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Mar 27, 20206 min read
How Companies Can Stay Successful When Face-To-Face Marketing & Selling Are Impeded
You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of...
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Mar 16, 20206 min read
How To Uncover Customer Insights In Cross-Channel Marketing
In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience...
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Mar 3, 20204 min read
How Customer Analytics Can Give You Insights That Others Can’t – And Gain a Long-term Perspective
Most of the classical KPIs that are used by marketers and analysts, and are recommended by industry experts, are basically snapshots....
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Feb 18, 20202 min read
9 Keys to Optimizing your Welcome Email Program
With the New Year behind us, email marketers are quickly transitioning from planning to implementation. An often forgotten, but vital...
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Feb 4, 20203 min read
Mapp Cloud Now Has Magento 2 Support
Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing...
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Feb 4, 20202 min read
Digital Marketing Trends in Retail that Drive Sales and Engage Shoppers
More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world,...
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Interactive Rewards
Jan 18, 20203 min read
Witt Weiden Boosts Revenue From Email Marketing By 56% [Case Study]
Witt Weiden, founded in 1907, is a German mail-order house for clothing with a thriving presence in Europe, Russia, and the USA. Catering...
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Jan 18, 20204 min read
Are You Really a Data-Driven Marketer?
You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias...
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Nov 11, 20194 min read
Everything You Always Wanted to Know About Email Bounces
If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give...
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Sep 10, 20192 min read
Marketers, Stop Saying Email is Dead
Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues...
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Sep 6, 20195 min read
How To Maximize Customer-Centricity In Your Mobile Marketing Approach
79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by...
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Sep 6, 20192 min read
MAPP Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer...
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