Resources

The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete...

Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business...

Regardless of what industry you are in, it’s a well-established rule that around 80% of a company’s revenue comes from 20% of its...

This blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to...

Do you currently have a resilient marketing plan in place to weather crazy 2020 and beyond? If the answer is no, don’t panic! Many...

The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed to pivot in order to survive. As...

Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the...

Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly...

Wednesday April 29th, 10 am Pacific, 1 pm Eastern Every brand must find new ways to survive and thrive in these unprecedented times. In...

You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of...

In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience...

Most of the classical KPIs that are used by marketers and analysts, and are recommended by industry experts, are basically snapshots....

With the New Year behind us, email marketers are quickly transitioning from planning to implementation. An often forgotten, but vital...

Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing...

More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world,...

Witt Weiden, founded in 1907, is a German mail-order house for clothing with a thriving presence in Europe, Russia, and the USA. Catering...

You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias...

If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give...

Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues...

79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by...