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Interactive Rewards
How to Optimize Your Marketing Technology Stack with Unified Customer Data
This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge...
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Interactive Rewards
Aug 20, 20193 min read
The New Role Of CDP In Data-Driven Marketing
How many is quintillion? Good news; we have a tremendous amount of data about consumer behavior. Targeting and reaching customers with...
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Interactive Rewards
Aug 20, 20192 min read
The 10-Step Checklist To Kickass Email Deliverability Results
The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email...
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Interactive Rewards
Aug 6, 20193 min read
3 Ways to Capture Data without Annoying Your Website Visitors
Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of...
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Interactive Rewards
Aug 6, 20192 min read
Get Better Email Open Rates With Mapp’s “Best Send Out Time” Feature
When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the...
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Interactive Rewards
Jul 19, 20196 min read
5 Lessons to Unveil The Mystery Behind Viral Marketing
How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t...
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Interactive Rewards
Jul 7, 20195 min read
Increase the Conversion Rates of your Email Campaigns with the Correct A/B Testing
A/B testing isn’t just a buzz term that is going to go away with time. A/B testing is your train ticket into understanding your visitor’s...
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Interactive Rewards
May 21, 20192 min read
How To Display Your Logo In Web Mail Accounts
Your logo is your main visual identifier. Oftentimes people will only get a glimpse of your brand if they open your email and see it at...
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Interactive Rewards
May 9, 20192 min read
WILL EMAIL BECOME INTERACTIVE SOON?
Gmail recently announced the introduction of its AMP (“Accelerated Mobile Pages”) within email. This will not only enable content to load...
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Interactive Rewards
May 9, 20192 min read
The Five Trends Shaping Customer Experience Today
Are you keeping track on what’s happening in the world of customer experience? Our guide to the five CX trends that matter will ensure...
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Interactive Rewards
Apr 5, 20195 min read
What to Consider When Setting Up Automated Nurture Programs
You’ve done it. You created an amazing marketing campaign, and you’ve got thousands of new contacts stacked up in your marketing...
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Interactive Rewards
Mar 22, 20195 min read
6 Easy Steps to Email Marketing Success
Studies show email remains one of the most powerful and cost-effective tools in the digital marketers’ arsenal – especially when it comes...
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Interactive Rewards
Feb 28, 20197 min read
Mobile Engagement Marketing 101: When to Send SMS, Push Notifications and In-APP Messages
People are consumed by their mobile devices today with mobile usage continuing to grow. The question for marketers is what is the best...
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Interactive Rewards
Feb 28, 20193 min read
Are Your Emails Ending Up on BLACKLISTS or WHITELISTS?
Reaching your target audience can be a hard task in a world ruled by automated email marketing campaigns. To overcome this, two concepts...
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Interactive Rewards
Jan 22, 20191 min read
Your Evaluation Guide to Digital Marketing Platforms
This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each...
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