Resources

While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI ‘Consumer...

South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance...

Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle...

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce...

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure...

Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated...

What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first? In...

These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on...

Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk...

With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty...

As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted...

In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was...

As consumers hunkered down at home during most of 2020, their spending on consumer packaged goods grew by an average of 19% compared to...

This guest blog post by Sparkfly founder and CEO Catherine Tabor is part of our celebration of women kicked off by International Women's...

Today's five minute episode of "Let's Talk Loyalty" showcases insights from Manav Fernandez, a leading loyalty practitioner here in the...

When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where...

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday,...

It’s 2021 and we’re here with FIVE predictions that brand marketers must hear. Going forward, it’s all about the data — zero-party...

Summary: Supermarket loyalty programs haven't changed in decades. And with the usage of loyalty cards on the decline because of the...

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...