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Interactive Rewards
Customer Based Corporate Valuation - Daniel McCarthy of Emory University
Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory...
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Interactive Rewards
Jan 5, 20213 min read
&pizza’s Customer Convos are One-of-a-Kind
Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too —...
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Interactive Rewards
Jan 5, 20212 min read
Wyndham Rewards voted ‘best hotel loyalty program’ again
Wyndham Rewards has again been named the best hotel loyalty program in the USA Today Readers’ Choice Awards. At the same time, its...
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Interactive Rewards
Dec 22, 20203 min read
Who is eating your marketing budget?
Well, not all of it has gone into the special Meat Stack sandwich at Subway. Half, or if not more, of marketing budgets are now spent on...
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Interactive Rewards
Dec 21, 20201 min read
Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel's Inevit
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today's episode of "Let's Talk Loyalty", he shares some exciting...
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Interactive Rewards
Dec 21, 20204 min read
Consumers change holiday shopping ideas thanks to Covid-19
As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers...
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Interactive Rewards
Dec 8, 20205 min read
Is Customer-centric Leadership the Best Growth Indicator?
Companies investing in improving their customer experiences are reaping the benefits, according to a global study from Zendesk and...
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Interactive Rewards
Dec 8, 20204 min read
How an Email Preference Center can Reduce Email List Churn
It may sting a bit when someone unsubscribes from your emails, but fear not: there’s an upside to the unsubscribe! Opt-outs can increase...
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Interactive Rewards
Dec 8, 20204 min read
The Role of Loyalty Programs for Airlines Post-COVID Recovery
Traveled by plane lately? If you’re like the majority of U.S. residents, the answer, sadly, is no. Although travel numbers are up since...
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Interactive Rewards
Nov 24, 20205 min read
Customer Engagement and Return on Loyalty
It may seem strange, but Customer Engagement (CE) is a relatively new concept in marketing, only a couple of decades old. The idea that...
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Interactive Rewards
Nov 24, 20205 min read
Measurement Plan Modeling for Marketing and Digital Analytics
When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where...
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Interactive Rewards
Nov 24, 20202 min read
18 Marketing Campaigns for Brands to Win this Holiday Season
As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the...
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Interactive Rewards
Nov 9, 20203 min read
From Data Zero to Marketing Hero with Stephanie Liu
Oh, data. We rely on it to make marketing decisions, deliver personalized experiences, and to segment and target our audiences (among a...
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Interactive Rewards
Nov 9, 20202 min read
What Drives Consumer Feelings About the Customer Experience?
Brands are seen as being ‘authentic’ when they show support of social causes through monetary and in-kind donations, openly share their...
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Interactive Rewards
Nov 9, 20205 min read
“Single Line Of Code”: Agile Analysis Of User Behavior
A company’s website serves as its central point of interaction with customers. To keep website usability high while improving evaluation...
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Interactive Rewards
Oct 21, 20201 min read
Head for Points - Interview with the UK's leading website for frequent flyers
Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit...
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Interactive Rewards
Oct 21, 20202 min read
Digital ad spending grows despite the tough economy
Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads...
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Interactive Rewards
Oct 21, 20203 min read
Email Marketing: How Continuous Improvement Is The Key To Success
At Mapp, we work with many online retailers across the globe. One of our clients, an online retailer from Germany, looked to us for...
29 views1 comment
Interactive Rewards
Oct 7, 20203 min read
27% Of Brand Loyalty Is At Risk Following Pandemic
Twenty-seven percent of consumers surveyed by Simplr in the company’s June 2020 State of CX study said customer service wait times on...
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Interactive Rewards
Oct 7, 20201 min read
Gmail Starts BIMI Pilot
In a previous blog post, we highlighted BIMI (Brand Indicators for Message Identification) and its benefits as the new standard to...
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