Resources

A company’s website serves as its central point of interaction with customers. To keep website usability high while improving evaluation...

Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit...

Many digital advertisers around the world have been increasing their ad investments, according to the Q2/2020 Google and Facebook Ads...

At Mapp, we work with many online retailers across the globe. One of our clients, an online retailer from Germany, looked to us for...

Twenty-seven percent of consumers surveyed by Simplr in the company’s June 2020 State of CX study said customer service wait times on...

In a previous blog post, we highlighted BIMI (Brand Indicators for Message Identification) and its benefits as the new standard to...

Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell...

Rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the...

Lead generation is a critical element of a successful sales and marketing strategy that can work perfectly alongside your existing...

Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including...

This blog post focuses on the category “Customer Retention Strategies”, as the fourth in a series of 4 blogs about the best marketing...

The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete...

Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With...

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to...

Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business...

Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! In this episode of...

Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...

Regardless of what industry you are in, it’s a well-established rule that around 80% of a company’s revenue comes from 20% of its...

As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty,...

The majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums,...