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Driving Loyalty in Shell worldwide-Pavel Los shares insights on his award-winning loyalty programmes
Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell...
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Interactive Rewards
Sep 21, 20203 min read
Marketing has to change to keep up with customers
Rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the...
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Interactive Rewards
Sep 21, 20204 min read
Lead Gen 101: Understanding The Lead Life Cycle
Lead generation is a critical element of a successful sales and marketing strategy that can work perfectly alongside your existing...
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Interactive Rewards
Sep 3, 20201 min read
Shirley King - Loyalty Program Manager, IHG Rewards Club & Kimpton Inner Circle
Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including...
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Interactive Rewards
Sep 3, 20204 min read
9 Customer Retention Strategies That Work
This blog post focuses on the category “Customer Retention Strategies”, as the fourth in a series of 4 blogs about the best marketing...
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Interactive Rewards
Sep 3, 20207 min read
“The New Normal”: What Does This Mean For Retail Marketers?
The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete...
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Interactive Rewards
Aug 21, 20201 min read
Dell's Global Loyalty Lead - Exploring Gamification
Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With...
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Interactive Rewards
Aug 21, 20202 min read
52% Of marketers increased spend after pandemic started
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to...
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Interactive Rewards
Aug 21, 20204 min read
Closing The Gap: From Business Objectives To Digital Analytics
Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business...
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Interactive Rewards
Aug 7, 20201 min read
Loyalty Marketing in B2B & Concepts Post-Covid - Dr David Cox
Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! In this episode of...
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Interactive Rewards
Aug 7, 20202 min read
COVID-19 pushed shoppers to switch retailers & brands
Pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different...
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Interactive Rewards
Aug 7, 20205 min read
16 Effective Tactics to Grow your Customer Base
Regardless of what industry you are in, it’s a well-established rule that around 80% of a company’s revenue comes from 20% of its...
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Interactive Rewards
Jul 17, 20201 min read
Loyalty Leadership using NPS and Customer Lifetime Value
As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty,...
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Interactive Rewards
Jul 17, 20202 min read
A better digital customer experience improves loyalty
The majority of Americans (87%) are comfortable sharing personal and lifestyle-focused data for the benefit of lower insurance premiums,...
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Interactive Rewards
Jul 17, 20205 min read
Nurture Marketing: 11 Ways To Make That Second Purchase Happen
This blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to...
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Interactive Rewards
Jul 6, 20201 min read
AAdvantage - Caring for Loyal Customers through Challenging Times.
As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget...
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Interactive Rewards
Jul 6, 20202 min read
Humanity is what’s missing from your loyalty program
Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused...
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Interactive Rewards
Jul 6, 20206 min read
Marketing Tactics That Work: 15 of the Best Ways to Acquire Customers
Do you currently have a resilient marketing plan in place to weather crazy 2020 and beyond? If the answer is no, don’t panic! Many...
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Interactive Rewards
Jun 22, 20203 min read
Consumers making long-term switch to digital channels
The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are...
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Interactive Rewards
Jun 22, 20201 min read
Sky VIP UK with Head of Customer Loyalty
Some years ago, the company recognised some key underlying challenges to retaining happy customers as they began to challenge how the...
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