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Interactive Rewards
How 10 Brands Pivoted To Ensure Longevity
The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed to pivot in order to survive. As...
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Interactive Rewards
Jun 7, 20201 min read
119 Customer Loyalty Ideas to beat COVID-19
On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate...
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Interactive Rewards
Jun 7, 20202 min read
Air Canada offers a sneak peak at new Aeroplan features
Air Canada has introduced two new Aeroplan features in advance of the re-launch of its loyalty program later this year. Members can buy...
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Interactive Rewards
Jun 7, 20203 min read
Two Peas in a Pod: What is Marketing Without Automation?
Consumers come into contact with so many different brands in so many different ways throughout the day. And they expect these touchpoints...
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Interactive Rewards
May 20, 20203 min read
Four actions CMOs should take immediately
Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus,...
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Interactive Rewards
May 20, 20204 min read
8 Tips: Don’t Let The Coronavirus Infect Your Email Campaigns
Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the...
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Interactive Rewards
May 20, 20203 min read
Shoppers are now prioritizing convenience and value
Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG...
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Interactive Rewards
May 4, 20201 min read
Corona Virus Challenges – Solutions for Convenience Retailers
With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers,...
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Interactive Rewards
May 4, 20203 min read
Adapting to Change: How to Come Out on Top
Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly...
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Interactive Rewards
May 4, 20204 min read
How Loyalty can help put your business back on track
The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels...
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Interactive Rewards
Apr 17, 20201 min read
Survive and Thrive: Top Digital Strategies for The New Normal
Wednesday April 29th, 10 am Pacific, 1 pm Eastern Every brand must find new ways to survive and thrive in these unprecedented times. In...
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Interactive Rewards
Apr 17, 20201 min read
Rewarding Loyalty with Luxury Experiences.
The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of...
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Interactive Rewards
Apr 17, 20204 min read
New Generation Z data poses a critical question
Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As...
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Interactive Rewards
Mar 27, 20201 min read
7 Lessons from 7 Loyalty Experts
After seven incredible interviews, this episode looks back at the seven key lessons I’ve learned from my expert guests on the show....
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Interactive Rewards
Mar 27, 20202 min read
Who are your most engaged members?
If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged...
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Interactive Rewards
Mar 27, 20206 min read
How Companies Can Stay Successful When Face-To-Face Marketing & Selling Are Impeded
You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of...
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Interactive Rewards
Mar 16, 20201 min read
Leveraging customer passions for your loyalty programme.
Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to...
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Interactive Rewards
Mar 16, 20204 min read
The Key Question of Loyalty
From a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business...
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Interactive Rewards
Mar 16, 20206 min read
How To Uncover Customer Insights In Cross-Channel Marketing
In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience...
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Interactive Rewards
Mar 3, 20204 min read
Payment-Led Loyalty – Simply Rewarding
A favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard...
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