Resources

This blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to...

As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget...

Although discounts and free products remain the top reasons to join a loyalty/rewards program, engagement and recognition-focused...

Do you currently have a resilient marketing plan in place to weather crazy 2020 and beyond? If the answer is no, don’t panic! Many...

The COVID-19 pandemic has been driving some long-term changes in how US consumers choose to buy and interact with brands, and they are...

Some years ago, the company recognised some key underlying challenges to retaining happy customers as they began to challenge how the...

The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed to pivot in order to survive. As...

On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate...

Air Canada has introduced two new Aeroplan features in advance of the re-launch of its loyalty program later this year. Members can buy...

Consumers come into contact with so many different brands in so many different ways throughout the day. And they expect these touchpoints...

Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus,...

Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the...

Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG...

With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers,...

Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly...

The pandemic related impact to the Australian economy is already being felt; airlines to shut down, retailers forced to close, hotels...

Wednesday April 29th, 10 am Pacific, 1 pm Eastern Every brand must find new ways to survive and thrive in these unprecedented times. In...

The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of...

Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost both talent and customers. As...

After seven incredible interviews, this episode looks back at the seven key lessons I’ve learned from my expert guests on the show....