Resources

If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged...

You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of...

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to...

From a loyalty marketing perspective, few business tools are as useful as NPS – or Net Promoter Score – described by Harvard Business...

In an ideal marketing world, traditional and e-commerce retailers would always know how and when to interact with their target audience...

A favourite approach for many marketers is known as the KISS Principle – “keep it simple stupid”. It surprised me the first time I heard...

CX – or “customer experience” has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy –...

Most of the classical KPIs that are used by marketers and analysts, and are recommended by industry experts, are basically snapshots....

As a loyalty marketing professional, Sanjeev Nichani has worked with some of India’s top loyalty programmes, including Loylty Rewardz – a...

So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...

With the New Year behind us, email marketers are quickly transitioning from planning to implementation. An often forgotten, but vital...

Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing...

More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world,...

So what is customer success? It is a no-brainer, right? Customers are successful in a company’s product. The above statement is just a...

Witt Weiden, founded in 1907, is a German mail-order house for clothing with a thriving presence in Europe, Russia, and the USA. Catering...

You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias...

If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give...

How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...

The Delphi Report is an annual report jointly published by the Wise Marketer and the Loyalty Academy, a leading global resource of news,...

Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues...