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Interactive Rewards
Driving Loyalty Using CX or “Customer Experience” Mindset
CX – or “customer experience” has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy –...
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Interactive Rewards
Mar 3, 20204 min read
How Customer Analytics Can Give You Insights That Others Can’t – And Gain a Long-term Perspective
Most of the classical KPIs that are used by marketers and analysts, and are recommended by industry experts, are basically snapshots....
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Interactive Rewards
Feb 18, 20201 min read
Award-winning Insights from India – Sanjeev Nichani, Raymond Rewards
As a loyalty marketing professional, Sanjeev Nichani has worked with some of India’s top loyalty programmes, including Loylty Rewardz – a...
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Interactive Rewards
Feb 18, 20202 min read
Why is a coffee chain leading our adoption of mobile payments?
So why does Starbucks top the charts for the most used mobile payment apps in the U.S. in 2018*: Starbucks app: 23.4 million users Apple...
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Interactive Rewards
Feb 18, 20202 min read
9 Keys to Optimizing your Welcome Email Program
With the New Year behind us, email marketers are quickly transitioning from planning to implementation. An often forgotten, but vital...
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Interactive Rewards
Feb 4, 20203 min read
Mapp Cloud Now Has Magento 2 Support
Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing...
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Interactive Rewards
Feb 4, 20202 min read
Digital Marketing Trends in Retail that Drive Sales and Engage Shoppers
More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world,...
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Interactive Rewards
Jan 18, 20202 min read
What is Customer Success?
So what is customer success? It is a no-brainer, right? Customers are successful in a company’s product. The above statement is just a...
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Interactive Rewards
Jan 18, 20203 min read
Witt Weiden Boosts Revenue From Email Marketing By 56% [Case Study]
Witt Weiden, founded in 1907, is a German mail-order house for clothing with a thriving presence in Europe, Russia, and the USA. Catering...
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Interactive Rewards
Jan 18, 20204 min read
Are You Really a Data-Driven Marketer?
You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias...
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Interactive Rewards
Nov 11, 20194 min read
Everything You Always Wanted to Know About Email Bounces
If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give...
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Interactive Rewards
Nov 11, 20193 min read
How to Wave Goodbye to Survey Fatigue: A Guide to Boosting Response Rates
How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a...
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Interactive Rewards
Nov 11, 20191 min read
Failure : Why Loyalty Programs Fail?
The Delphi Report is an annual report jointly published by the Wise Marketer and the Loyalty Academy, a leading global resource of news,...
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Interactive Rewards
Sep 10, 20192 min read
Marketers, Stop Saying Email is Dead
Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues...
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Interactive Rewards
Sep 6, 20195 min read
How To Maximize Customer-Centricity In Your Mobile Marketing Approach
79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by...
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Interactive Rewards
Sep 6, 20192 min read
MAPP Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer...
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Interactive Rewards
Aug 23, 20191 min read
How to Optimize Your Marketing Technology Stack with Unified Customer Data
This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge...
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Interactive Rewards
Aug 20, 20193 min read
The New Role Of CDP In Data-Driven Marketing
How many is quintillion? Good news; we have a tremendous amount of data about consumer behavior. Targeting and reaching customers with...
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Interactive Rewards
Aug 20, 20192 min read
The 10-Step Checklist To Kickass Email Deliverability Results
The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email...
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Interactive Rewards
Aug 6, 20193 min read
3 Ways to Capture Data without Annoying Your Website Visitors
Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of...
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