Resources

79% of consumers use their smartphones to help with shopping, according to Econsultancy. This is because today, traffic is driven by...

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer...

This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge...

How many is quintillion? Good news; we have a tremendous amount of data about consumer behavior. Targeting and reaching customers with...

The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email...

Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of...

When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the...

Customer experience is at the heart of corporate strategy in the digital age. Companies need an ongoing digital transformation to achieve...

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital...

How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t...

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all,...

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level...

A/B testing isn’t just a buzz term that is going to go away with time. A/B testing is your train ticket into understanding your visitor’s...

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing...

Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking...

Your logo is your main visual identifier. Oftentimes people will only get a glimpse of your brand if they open your email and see it at...

Remember Pareto? Eighty percent of your sales come from twenty percent of your customers. You’re in business largely because of a...

Gmail recently announced the introduction of its AMP (“Accelerated Mobile Pages”) within email. This will not only enable content to load...

The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the...

Are you keeping track on what’s happening in the world of customer experience? Our guide to the five CX trends that matter will ensure...