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Interactive Rewards
Get Better Email Open Rates With Mapp’s “Best Send Out Time” Feature
When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the...
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Interactive Rewards
Aug 6, 201918 min read
The Digital Transformation of Companies
Customer experience is at the heart of corporate strategy in the digital age. Companies need an ongoing digital transformation to achieve...
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Interactive Rewards
Jul 19, 20194 min read
Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance
My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital...
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Interactive Rewards
Jul 19, 20196 min read
5 Lessons to Unveil The Mystery Behind Viral Marketing
How many times have you asked yourself what is the Ultimate Question of Life, Universe and Everything? We have an answer but it doesn’t...
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Interactive Rewards
Jul 19, 20196 min read
Mastering Data Management for Better Personalization
If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all,...
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Interactive Rewards
Jul 7, 20194 min read
Increasing Sales With Personalized Marketing
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level...
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Interactive Rewards
Jul 7, 20195 min read
Increase the Conversion Rates of your Email Campaigns with the Correct A/B Testing
A/B testing isn’t just a buzz term that is going to go away with time. A/B testing is your train ticket into understanding your visitor’s...
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Interactive Rewards
Jul 7, 20194 min read
Using the Science of Habits to Create a Successful Loyalty Program
There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing...
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Interactive Rewards
May 21, 20192 min read
Customer Service: Why Messaging Apps are #1
Consumers today are fully saturated with different brand and service options – and this means that most businesses are constantly looking...
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Interactive Rewards
May 21, 20192 min read
How To Display Your Logo In Web Mail Accounts
Your logo is your main visual identifier. Oftentimes people will only get a glimpse of your brand if they open your email and see it at...
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Interactive Rewards
May 21, 20192 min read
Data-Driven Marketing. Making Analytics Data Actionable
Remember Pareto? Eighty percent of your sales come from twenty percent of your customers. You’re in business largely because of a...
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Interactive Rewards
May 9, 20192 min read
WILL EMAIL BECOME INTERACTIVE SOON?
Gmail recently announced the introduction of its AMP (“Accelerated Mobile Pages”) within email. This will not only enable content to load...
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Interactive Rewards
May 9, 20193 min read
The Value of Loyalty for Telecoms Brands
The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the...
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Interactive Rewards
May 9, 20192 min read
The Five Trends Shaping Customer Experience Today
Are you keeping track on what’s happening in the world of customer experience? Our guide to the five CX trends that matter will ensure...
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Interactive Rewards
Apr 5, 20194 min read
Who Does Email Really WELL . . . and What Do They Have in COMMON?
The DMA (UK) has just launched its 2019 Consumer Email Tracker report. This is a “must read” for every email marketer. Over 2,000...
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Interactive Rewards
Apr 5, 20195 min read
What to Consider When Setting Up Automated Nurture Programs
You’ve done it. You created an amazing marketing campaign, and you’ve got thousands of new contacts stacked up in your marketing...
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Interactive Rewards
Apr 5, 20194 min read
Three Mistakes Programs Make Using Bonus Points (And, How To Fix Them)
Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic,...
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Interactive Rewards
Mar 22, 20195 min read
6 Easy Steps to Email Marketing Success
Studies show email remains one of the most powerful and cost-effective tools in the digital marketers’ arsenal – especially when it comes...
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Interactive Rewards
Mar 22, 20195 min read
When Is the Best Time to Send Your Brand Emails?
When is the best time to send emails? This question has been around as long as email marketing itself. If you do a quick search, you’ll...
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Interactive Rewards
Feb 28, 20194 min read
Big Loyalty Data: Harnessing Your Greatest Marketing Asset
Loyalty technology is developing at an ever accelerating pace. The rise of smartphones, cloud computing and big data have compounded to...
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