Resources

The DMA (UK) has just launched its 2019 Consumer Email Tracker report. This is a “must read” for every email marketer. Over 2,000...

You’ve done it. You created an amazing marketing campaign, and you’ve got thousands of new contacts stacked up in your marketing...

Bonus Points: Three Common Program Mistakes Loyalty strategists know that bonus point opportunities can be a great way to drive traffic,...

Studies show email remains one of the most powerful and cost-effective tools in the digital marketers’ arsenal – especially when it comes...

When is the best time to send emails? This question has been around as long as email marketing itself. If you do a quick search, you’ll...

Loyalty technology is developing at an ever accelerating pace. The rise of smartphones, cloud computing and big data have compounded to...

People are consumed by their mobile devices today with mobile usage continuing to grow. The question for marketers is what is the best...

Reaching your target audience can be a hard task in a world ruled by automated email marketing campaigns. To overcome this, two concepts...

This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each...

The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether...

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with,...

We’ve established the importance of using a Data Management Platform (DMP) for your brand – What is a DMP? How do you implement it? But...

Are your holiday emails not achieving the open rates you hoped for? Here’s a suggestion, adjust your subject lines: thirty-five percent...

When you’re looking to maximize customer interactions, and engage in truly meaningful conversations, the devil is in the detail. So, it...

Over the last few years, the concept of subscriber engagement and behavior has become an important talking point for marketers and, more...

Mapp Digital simplifies cross-channel marketing by enabling marketers to build and manage email, social, web, and email marketing...

Since its inception, programmatic advertising has allowed brands to reach prospective customers in real time. The ad buying experience is...

Marketers around the world are struggling to leverage all their customer data. They know they need to be data savvy, but in reality, the...

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to...

Deliverability supporting clients with the core function of their email business: Delivering email to the client’s inboxes. This task...