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Interactive Rewards
Mobile Engagement Marketing 101: When to Send SMS, Push Notifications and In-APP Messages
People are consumed by their mobile devices today with mobile usage continuing to grow. The question for marketers is what is the best...
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Interactive Rewards
Feb 28, 20193 min read
Are Your Emails Ending Up on BLACKLISTS or WHITELISTS?
Reaching your target audience can be a hard task in a world ruled by automated email marketing campaigns. To overcome this, two concepts...
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Interactive Rewards
Jan 22, 20191 min read
Your Evaluation Guide to Digital Marketing Platforms
This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each...
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Interactive Rewards
Jan 18, 20194 min read
5 Skills Marketers Will Need to Succeed
The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether...
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Interactive Rewards
Jan 18, 20194 min read
Don’t Lose Track of Your Customers! CDPs Create Unified Customer Profiles
What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with,...
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Interactive Rewards
Jan 2, 20193 min read
4 Ways Data Management Can Improve Your Customer Engagement
We’ve established the importance of using a Data Management Platform (DMP) for your brand – What is a DMP? How do you implement it? But...
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Interactive Rewards
Dec 26, 20183 min read
Improve Holiday Email Subject Lines to Boost Open Rates
Are your holiday emails not achieving the open rates you hoped for? Here’s a suggestion, adjust your subject lines: thirty-five percent...
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Interactive Rewards
Dec 21, 20184 min read
5 Steps to Smarter Segmentation
When you’re looking to maximize customer interactions, and engage in truly meaningful conversations, the devil is in the detail. So, it...
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Interactive Rewards
Dec 12, 20184 min read
2 Simple Ways to Increase Email Subscriber Engagement
Over the last few years, the concept of subscriber engagement and behavior has become an important talking point for marketers and, more...
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Interactive Rewards
Dec 5, 20183 min read
Five Benefits to Using Mapp’s Whiteboard to Orchestrate your Cross-Channel Marketing
Mapp Digital simplifies cross-channel marketing by enabling marketers to build and manage email, social, web, and email marketing...
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Interactive Rewards
Nov 28, 20183 min read
The Future of Programmatic Advertising
Since its inception, programmatic advertising has allowed brands to reach prospective customers in real time. The ad buying experience is...
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Interactive Rewards
Jul 20, 20183 min read
Mapp’s Customer Data Platform (CDP) simplifies cross-channel marketing
Marketers around the world are struggling to leverage all their customer data. They know they need to be data savvy, but in reality, the...
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Interactive Rewards
Jul 20, 20185 min read
Publisher Spotlight: Mapp On Lead Generation for Advertisers
Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to...
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Interactive Rewards
Jul 20, 20181 min read
What does Deliverability mean?
Deliverability supporting clients with the core function of their email business: Delivering email to the client’s inboxes. This task...
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Interactive Rewards
May 3, 20181 min read
What is the ultimate digital retail experience?
Adding value at every stage of the customer journey with personalized and orchestrated engagement. It is the age of the customer. In this...
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Interactive Rewards
May 3, 20182 min read
Why experience matters in the digital world?
Embrace the age of smarter shopping The impact of digital technology on commerce is powerful and fast moving. Today’s shopper is 100%...
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Interactive Rewards
May 3, 20182 min read
The 4 simple steps to implementing the ultimate digital experience
Step 1: Define your objectives The starting point is to agree your overall objectives and identify what would really transform your...
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Interactive Rewards
May 3, 20185 min read
8 strategies for creating triggered & transactional email campaigns
There are several ways to personalize an email marketing campaign in meaningful, yet completely automated, ways. And there are good...
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Interactive Rewards
Apr 30, 20183 min read
The 5 key challenges preventing retailers from providing the ultimate digital experience
Challenge 1: Too complex, expensive and time consuming According to Ascend2 “Marketing Technology Trends Survey” (Jan 2017), inadequate...
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