Resources

Blind Loyalty Challenge is with Nick Chambers, Co-partner at the Customer Strategy Network. This 7-minute challenge covers: – A great...

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort....

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are...

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in...

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business....

The fourth edition of Loyalty Trends 2024, prepared by Open Loyalty, reveals that the industry is changing. The pressure is getting...

You’ve mastered the art of email marketing from personalization, targeted segmentation, and email design to compelling content. But how...

This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted...

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...

Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of...

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily...

Your payments data tells a story: ✅ Where your best and best potential customers come from. ✅ What they engage with. ✅ Why they convert...

63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic...

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some...

“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...

As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...

Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...