RESOURCES

Unlock Your Email Database : Target, Manage, and Engage Customers To Boost Sales

Interactive Rewards

Jan 306 min read

Unlock Your Email Database : Target, Manage, and Engage Customers To Boost Sales

Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of...

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Interactive Rewards

Dec 26, 202322 min read

8 Loyalty Trends For 2024: Intelligent, Data-Led Marketing

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily...

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Interactive Rewards

Dec 26, 20231 min read

What Can Payment Providers Learn from Customer Loyalty?

Your payments data tells a story: ✅ Where your best and best potential customers come from. ✅ What they engage with. ✅ Why they convert...

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Mastering Email Marketing in the Customer Journey

Interactive Rewards

Dec 26, 20235 min read

Mastering Email Marketing in the Customer Journey

63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic...

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Interactive Rewards

Nov 17, 20231 min read

Loyalty Methods - A Unique Approach Powering Iconic Brands

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some...

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Interactive Rewards

Nov 17, 20237 min read

Coalition Loyalty Programs. Should you join one or be one?

“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...

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First-Party Data Strategies Every Marketer Should Know

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Nov 17, 20237 min read

First-Party Data Strategies Every Marketer Should Know

As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...

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Interactive Rewards

Oct 23, 20233 min read

How customer loyalty programs help identify buyer motivations

Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...

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Interactive Rewards

Oct 23, 202314 min read

Loyalty collection mechanics: identifying members at the POS

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...

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Increase Engagement & Conversions with Customer Insights

Interactive Rewards

Oct 23, 20237 min read

Increase Engagement & Conversions with Customer Insights

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...

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Interactive Rewards

Oct 5, 20233 min read

Loyalty Program Psychology Tips

To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...

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Interactive Rewards

Oct 5, 20232 min read

Blind Loyalty - 101 Loyalty Concepts - Simplified

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout....

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When Email Marketing Meets Digital Analytics

Interactive Rewards

Oct 4, 20235 min read

When Email Marketing Meets Digital Analytics

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...

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Interactive Rewards

Sep 22, 20231 min read

How Can Loyalty Marketers Support Sustainability Goals?

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson,...

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The Future of Email: A Technical Perspective

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Sep 22, 20233 min read

The Future of Email: A Technical Perspective

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...

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Interactive Rewards

Sep 22, 202316 min read

Loyalty trends 2023: a year of cost-driven innovation

Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...

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Interactive Rewards

Aug 25, 20232 min read

A New Loyalty Program Benchmarking Service for Program Operators

A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...

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Interactive Rewards

Aug 24, 20234 min read

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...

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Customer Lifetime Value : The Secret To Boosting Your Revenue

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Aug 24, 20237 min read

Customer Lifetime Value : The Secret To Boosting Your Revenue

Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...

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Interactive Rewards

Aug 8, 202312 min read

Loyalty + CX: Bridging Customer Engagement Disciplines

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....

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