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Mastering Email Marketing in the Customer Journey
63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic...
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Interactive Rewards
Nov 17, 20231 min read
Loyalty Methods - A Unique Approach Powering Iconic Brands
This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TV Loyalty Methods is the platform powering some...
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Interactive Rewards
Nov 17, 20237 min read
Coalition Loyalty Programs. Should you join one or be one?
“The report of my death was an exaggeration”1 Coalition Loyalty programs, which allow members to earn and redeem points for shopping with...
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Interactive Rewards
Nov 17, 20237 min read
First-Party Data Strategies Every Marketer Should Know
As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their...
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Interactive Rewards
Oct 23, 20233 min read
How customer loyalty programs help identify buyer motivations
Buyer motivation is the underlaying reason that drives everyday purchases. Fundamental to the success of any business is an...
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Interactive Rewards
Oct 23, 202314 min read
Loyalty collection mechanics: identifying members at the POS
Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own...
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Interactive Rewards
Oct 23, 20237 min read
Increase Engagement & Conversions with Customer Insights
Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your...
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Interactive Rewards
Oct 5, 20233 min read
Loyalty Program Psychology Tips
To make your loyalty program a success the head, heart and pockets of the customer should be considered. The more horses you back in the...
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Interactive Rewards
Oct 5, 20232 min read
Blind Loyalty - 101 Loyalty Concepts - Simplified
Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout....
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Interactive Rewards
Oct 4, 20235 min read
When Email Marketing Meets Digital Analytics
Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities...
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Interactive Rewards
Sep 22, 20231 min read
How Can Loyalty Marketers Support Sustainability Goals?
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson,...
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Interactive Rewards
Sep 22, 20233 min read
The Future of Email: A Technical Perspective
One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for ...
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Interactive Rewards
Sep 22, 202316 min read
Loyalty trends 2023: a year of cost-driven innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result ...
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Interactive Rewards
Aug 25, 20232 min read
A New Loyalty Program Benchmarking Service for Program Operators
A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty...
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Interactive Rewards
Aug 24, 20234 min read
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
Aug 24, 20237 min read
Customer Lifetime Value : The Secret To Boosting Your Revenue
Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe...
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Interactive Rewards
Aug 8, 202312 min read
Loyalty + CX: Bridging Customer Engagement Disciplines
Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about....
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Interactive Rewards
Aug 8, 20231 min read
Building Your Program's Profitability - Loyalty's Hidden Potential
Tune in and catch Tom's brief overview from the original podcast hosted by Paula Thomas where she is joined by Jonathan Hopkins and...
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Interactive Rewards
Aug 8, 20237 min read
Click with Your Email Audience: 9 Tips to Enhance Click Rates and Engagement
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...
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Interactive Rewards
Jul 20, 20239 min read
The Future of Loyalty Programs
The Point Australia is poised to follow Europe (with GDPR) and California (with CCPA) in tightening our privacy laws which will...
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