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Interactive Rewards
Everyday Loyalty - Connecting Customers, Members and Merchants
Listen in to hear Tom’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with James Berry,...
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Interactive Rewards
Jul 20, 20236 min read
Marketing Maturity : Boosting Efficiency And Productivity For Marketers
Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by...
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Interactive Rewards
Jun 6, 202316 min read
AI In Loyalty Marketing And Loyalty Programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in...
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Interactive Rewards
Jun 6, 20231 min read
Insight Story: How Do You Make AI Work For You?
Listen to Amanda Cromhout, Truth’s CEO, discuss the effectiveness of artificial intelligence (AI) and machine learning which could mean a...
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Interactive Rewards
May 31, 20237 min read
Click With Your Email Audience : 9 Tips To Enhance Click Rates And Engagement
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their...
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Interactive Rewards
May 23, 20234 min read
Is Your Loyalty Program Betraying You?
A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender...
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Interactive Rewards
May 23, 20231 min read
Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger
This episode features one of the loyalty industry’s leading strategy experts! Shannon Ottinger is the Vice President of Loyalty...
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Interactive Rewards
May 23, 202310 min read
11 Essential Tips for Revenue-Boosting Mobile Marketing
Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used...
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Interactive Rewards
May 10, 202315 min read
Pay With Points: Unlocking Loyalty Program Value
The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That...
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Interactive Rewards
May 9, 20237 min read
What Exactly is a Customer Loyalty Strategy?
“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a...
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Interactive Rewards
Apr 18, 20231 min read
Leading Loyalty Insights from the USA
Todays' guest is a nationally recognized, award-winning relationship marketing expert in the United States, whose agency has created or...
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Interactive Rewards
Apr 18, 20237 min read
How Growth Hacking Your Email Marketing Improves Performance
Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer ...
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Interactive Rewards
Apr 18, 20231 min read
Who will provide the Customer Loyalty Programs of the future?
We all know how Big Tech like Apple, Google, Facebook and TikTok already use our personal data to enrich their experiences and deliver...
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Interactive Rewards
Apr 6, 202314 min read
Loyalty Rules, And The Loyalty Rules Engine
This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the...
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Interactive Rewards
Apr 6, 20231 min read
Why All Customer Loyalty Program Should Be Automated
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
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Interactive Rewards
Apr 6, 20235 min read
How To Get The Best Value From Your Martech Stack
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment...
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Interactive Rewards
Feb 20, 20231 min read
How Much Is Point-Of-Sale Data Worth?
Since Point-of-Sale companies are not collecting Personal Identifiable information, their data revenue starts at the lowest level:...
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Interactive Rewards
Feb 20, 20231 min read
International Loyalty Awards - Success Tips to Win
The International Loyalty Awards are the highlight of the global loyalty calendar, with leading loyalty brands from all over the world...
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Interactive Rewards
Feb 20, 202316 min read
Loyalty Trends 2023 : A Year Of Cost-Driven Innovation
Today, the global economy is in an uncertain situation. This is caused by many factors beyond the scope of this article, but the result...
81 views0 comments
Interactive Rewards
Feb 3, 202316 min read
AI in loyalty marketing & loyalty programs
AI is much talked about. It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in ...
90 views0 comments
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