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Building Customer-Centric Brands, Sustainability and Loyalty in the UAE
This interview of "Let's Talk Loyalty" features a marketing thought leader based here in the UAE, sharing her perspectives on driving...
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Interactive Rewards
Feb 3, 20231 min read
Why all customer loyalty programs should be automated.
A loyalty programs data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most...
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Interactive Rewards
Jan 11, 20231 min read
The 2022 South African Loyalty Landscape
INTRODUCING THE 2022 LOYALTY WHITEPAPER Truth and BrandMapp proudly launch the 2022 South African Loyalty Whitepaper. This is the 7th...
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Interactive Rewards
Jan 11, 202318 min read
Redemption Ecosystems: Beyond The Loyalty Reward Catalog
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...
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Interactive Rewards
Jan 11, 202310 min read
Everything You Need To Know About Mobile Marketing
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to...
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Interactive Rewards
Dec 22, 20224 min read
How Lifestyle Rewards Can Help Loyalty Programs Differentiate and Drive Brand Stickiness
Bonus earning on specific everyday spending categories – think gas and groceries – have long been a pillar of credit card loyalty ...
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Interactive Rewards
Dec 21, 20221 min read
Loyalty Leadership In a Crisis
Cécile Henry is the IBL Group Loyalty Manager. She manages their home country loyalty programme in Mauritius called Wiiv rewards. Wiiv...
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Interactive Rewards
Dec 21, 20224 min read
ScandiKitchen: Importance of email marketing and understanding your audience
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or ...
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Interactive Rewards
Dec 15, 20221 min read
Antavo Global Customer Loyalty Report 2023
@Antavo’s Global Customer Loyalty Report 2023 is finally here! Following last year’s success, the company has expanded their research to...
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Interactive Rewards
Dec 14, 20221 min read
Data Capture and Trust - Cheetah Digital's Approach
With consumer trust at an all-time low, marketers are increasingly exploring how they can use gamification and fun to capture data and...
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Interactive Rewards
Dec 14, 20225 min read
3 Risks Of Giving Away The Ownership Of Your Customer Data To Your Analytics Provider
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse....
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Interactive Rewards
Nov 29, 20222 min read
The Power of Partnerships
Partnerships are a popular and effective way to enhance customer value propositions and to drive outcomes for all parties involved in ...
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Interactive Rewards
Nov 29, 20228 min read
Optimize Your Marketing Reach in 5 Simple Steps
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should...
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Interactive Rewards
Nov 29, 20229 min read
Implications of interchange fees for loyalty marketing
On 13th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is...
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Interactive Rewards
Nov 7, 20221 min read
Secrets of Success for Subscription Loyalty
As editor of the UK's most popular frequent flyer website Head for Points, Rob Burgess brings a unique and highly informed perspective on...
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Interactive Rewards
Nov 7, 20228 min read
Improving API Security In Loyalty And Travel Systems
A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Some of them were...
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Interactive Rewards
Nov 7, 20226 min read
How To Reduce Cart Abandonment To Drive Sales
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a...
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Interactive Rewards
Oct 20, 20221 min read
Optimising Email Campaigns with AI and Machine Learning Insights
How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås, Partner...
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Interactive Rewards
Oct 20, 20224 min read
4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...
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Interactive Rewards
Oct 20, 20228 min read
4 ways to maximise the value of your loyalty program
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...
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