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Interactive Rewards
Loyalty Marketers: Get Ready For The Deliberate Consumer
The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
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Interactive Rewards
Oct 3, 20223 min read
Considering Joining A Loyalty Program? Call Your Financial Adviser
“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...
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Interactive Rewards
Oct 3, 20228 min read
How To Improve Your Data Literacy To Drive Customer Loyalty Programs
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....
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Interactive Rewards
Sep 21, 20221 min read
The Role of Communications to Drive Loyalty - Short Summary Show
Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and...
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Interactive Rewards
Sep 21, 202214 min read
The benefits of a SaaS Loyalty Points Bank
The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...
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Interactive Rewards
Sep 21, 20228 min read
Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...
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Interactive Rewards
Sep 6, 202216 min read
Headless Loyalty Explained, For Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...
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Interactive Rewards
Sep 6, 20228 min read
Something Strange In The Neighbourhood
We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...
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Interactive Rewards
Aug 24, 20221 min read
Learn the challenges operators face when re-platforming a consumer loyalty program
Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...
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Interactive Rewards
Aug 24, 20221 min read
Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating
How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find...
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Interactive Rewards
Aug 24, 20228 min read
How to Prepare for the Golden Quarter during the Cost-of-Living Crisis
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...
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Interactive Rewards
Aug 2, 20221 min read
Getting Loyalty Unstuck in 2022
In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their...
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Interactive Rewards
Aug 2, 20225 min read
Why Isn’t Every Loyalty Program Cash Back?
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...
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Interactive Rewards
Aug 2, 20228 min read
Customer Loyalty: Turning New Customers Into Returning Customers With Exceptional CX
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...
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Interactive Rewards
Jul 19, 20224 min read
Enterprises prioritise CX in today’s digital-first economy
Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...
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Interactive Rewards
Jul 19, 20221 min read
Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professional
This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...
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Interactive Rewards
Jul 19, 20227 min read
Creating Outstanding CX for Finance With Data Privacy as Top Priority
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...
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Interactive Rewards
Jul 7, 20225 min read
Consumers Turning To 'Buy Now Pay Later' Schemes
Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...
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Interactive Rewards
Jul 7, 20221 min read
How Can Loyalty Marketers Support Sustainability Goals?
Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in...
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Interactive Rewards
Jul 6, 20223 min read
Personify XP : A Cookieless World Is About To Come
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...
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