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Optimising Email Campaigns with AI and Machine Learning Insights

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Oct 20, 20221 min read

Optimising Email Campaigns with AI and Machine Learning Insights

How well do you optimize your email campaigns to drive your customer loyalty? In this episode, we are joined by Sondre Wassås, Partner...

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4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud

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Oct 20, 20224 min read

4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact(TEI) Study on Mapp Cloud

The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are...

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Interactive Rewards

Oct 20, 20228 min read

4 ways to maximise the value of your loyalty program

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the...

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Interactive Rewards

Oct 3, 202211 min read

Loyalty Marketers: Get Ready For The Deliberate Consumer

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...

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Interactive Rewards

Oct 3, 20223 min read

Considering Joining A Loyalty Program? Call Your Financial Adviser

“Special Offer, limited time, receive a 2% reward for your personal data! Hurry, offer only good while funding lasts!” California’s...

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Interactive Rewards

Oct 3, 20228 min read

How To Improve Your Data Literacy To Drive Customer Loyalty Programs

Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing....

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Sep 21, 20221 min read

The Role of Communications to Drive Loyalty - Short Summary Show

Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and...

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Sep 21, 202214 min read

The benefits of a SaaS Loyalty Points Bank

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or ...

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Customer Data Platform (CDP) Guide: What is it and how to select the right platform

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Sep 21, 20228 min read

Customer Data Platform (CDP) Guide: What is it and how to select the right platform

Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your...

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Interactive Rewards

Sep 6, 202216 min read

Headless Loyalty Explained, For Non-Technical Business Leaders

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing...

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Interactive Rewards

Sep 6, 20228 min read

Something Strange In The Neighbourhood

We collaborate with clients as they strive to solve customer loyalty challenges, and customers being customers, these challenges are...

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Interactive Rewards

Aug 24, 20221 min read

Learn the challenges operators face when re-platforming a consumer loyalty program

Listen to my conversation with Mike Cadden MBA Transformation Program Director at The Wine Society and RTIH Top 100 Retail Tech...

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Interactive Rewards

Aug 24, 20221 min read

Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating

How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find...

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How to Prepare for the Golden Quarter during the Cost-of-Living Crisis

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Aug 24, 20228 min read

How to Prepare for the Golden Quarter during the Cost-of-Living Crisis

At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global retail...

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Interactive Rewards

Aug 2, 20221 min read

Getting Loyalty Unstuck in 2022

In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their...

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Interactive Rewards

Aug 2, 20225 min read

Why Isn’t Every Loyalty Program Cash Back?

(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant...

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Interactive Rewards

Aug 2, 20228 min read

Customer Loyalty: Turning New Customers Into Returning Customers With Exceptional CX

Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks...

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Enterprises prioritise CX in today’s digital-first economy

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Jul 19, 20224 min read

Enterprises prioritise CX in today’s digital-first economy

Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...

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Interactive Rewards

Jul 19, 20221 min read

Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professional

This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...

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Creating Outstanding CX for Finance With Data Privacy as Top Priority

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Jul 19, 20227 min read

Creating Outstanding CX for Finance With Data Privacy as Top Priority

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...

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