Resources

Digital disruption and the pandemic both accelerated the need for digital transformation. As businesses become more digital, they quickly...

This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as...

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the...

Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...

Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in...

Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users...

‘Digital transformation’ has been the buzzword for the last decade in enterprise strategy. The phrase is pleasing to shareholders and...

Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in...

Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or ...

Albertsons is one of the largest food and drug retailers in the United States. In today’s episode, "Let's Talk Loyalty" meets Matthew...

More than 40% of retail and e-commerce organisations have struggled to find the most efficient tools or tech stack for data acquisition...

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...

In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of...

Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences,...

With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and...

In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty...

In a recent keynote speech to the graduating class of Founder Institute – Barcelona, I talked about the traits that have served me best...

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb...

Millions of consumers around the world are increasingly using ‘Buy Now Pay Later’ (BNPL) services, rather than using traditional means...

Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do...