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Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy
Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps...
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Interactive Rewards
Mar 1, 20222 min read
6 Ways To Super-Charge B2B Customer Experiences
The customer experience gap between this year’s winning and losing B2B brand has narrowed significantly, according to a global study from...
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Interactive Rewards
Mar 1, 20221 min read
Loyalty Programmes as Media Owners
In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about...
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Interactive Rewards
Mar 1, 20225 min read
The Role Of Data-Driven Customer Experience In Direct To Consumer Marketing
Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way...
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Interactive Rewards
Feb 17, 20221 min read
Create Emotional Loyalty With Points For Good
Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social...
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Interactive Rewards
Feb 17, 20222 min read
Consumers increasingly selective with the data they share
Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the ...
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Interactive Rewards
Feb 17, 20229 min read
Data-Driven Marketing: What is it and why marketers need it
It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut ...
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Interactive Rewards
Jan 17, 20221 min read
Subscription Programmes as a Must-Have Tool for Brand Success
In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models. Robbie is a...
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Interactive Rewards
Jan 17, 202211 min read
Customer Journey Map: A Guide to Transform the Customer Experience
Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers ...
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Interactive Rewards
Jan 6, 20223 min read
How To Create An Unmatched CX Strategy For DTC
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to...
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Interactive Rewards
Jan 6, 20222 min read
Generation Z loves credit perks but is wary of debt
While the majority of Generation Z consumers are keen on credit card rewards (86% want cash back, 84% want rewards that don’t expire, and...
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Interactive Rewards
Jan 6, 20221 min read
Pay With Points - Reducing The Friction In Loyalty Redemptions
In our groundbreaking 2018 Delphi Report – The Future of Loyalty Marketing – The Wise Marketer identified emerging trends associated with...
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Interactive Rewards
Dec 15, 20211 min read
Effortless and Emotional Loyalty Concepts from Etihad Guest
With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu...
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Interactive Rewards
Dec 15, 202117 min read
Loyalty trends for 2022, and imperatives through 2030
Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London....
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Interactive Rewards
Dec 15, 20214 min read
The Key Differences Between DTC and Retail
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with...
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Interactive Rewards
Dec 9, 20213 min read
Most Consumers Will Defect After Repeated Miscommunications
Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they...
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Interactive Rewards
Dec 9, 20214 min read
Data Activation : The Secret To A Successful Black Friday
Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...
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Interactive Rewards
Dec 9, 202117 min read
Redemption Ecosystems: Beyond The Loyalty Redemption Catalog
Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...
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Interactive Rewards
Nov 24, 20211 min read
New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown...
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Interactive Rewards
Nov 24, 20213 min read
Retail industry most targeted by malicious emails
Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021,...
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