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Interactive Rewards
Location Matters: Personalization And Geo-Targeting With Mapp Cloud
The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations....
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Interactive Rewards
Nov 8, 202114 min read
Loyalty Partners: Co-Creating Customer Value
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business....
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Interactive Rewards
Nov 8, 20212 min read
Consumers Are No Longer In The 'Panic Purchase' Mindset
Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to...
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Interactive Rewards
Oct 22, 202110 min read
13 Things to Consider While Improving Your Multichannel Marketing
What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...
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Interactive Rewards
Oct 22, 202115 min read
Headless Loyalty Explained, for Non-Technical Business Leaders
Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing ...
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Interactive Rewards
Oct 22, 20212 min read
Study identifies five types of incentive-seeking customer
Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel...
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Interactive Rewards
Oct 6, 20213 min read
Businesses Aren’t Delivering Frictionless Customer Experiences
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience...
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Interactive Rewards
Oct 6, 202119 min read
Top 6 Loyalty Trends For 2021
If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to...
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Interactive Rewards
Oct 6, 20215 min read
Insight-Led Customer Experiences: What Are They And How Do You Achieve Them?
Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was...
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Interactive Rewards
Sep 21, 20211 min read
Data Laws and Data and Privacy Health Checks for Loyalty Professionals
Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only...
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Interactive Rewards
Sep 21, 20213 min read
Why you should clean your database every quarter (at least)
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent...
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Interactive Rewards
Sep 21, 202118 min read
Loyalty Marketing For CEOs: Add Enterprise Value To Your Business
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...
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Interactive Rewards
Sep 3, 20212 min read
Customer Retention Efforts Boost Revenues By 40%
There is still incredible value to be found in activating, engaging, and retaining existing customers, rather than simply concentrating...
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Interactive Rewards
Sep 3, 20214 min read
Insight-Led Customer Experiences: What Are They And How Do You Achieve Them?
Customer acquisition is getting more difficult and more expensive by the day, while budgets are getting cut left and right – that’s not...
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Interactive Rewards
Sep 3, 202114 min read
Why Headless Loyalty Is Better For Customer Engagement
Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing...
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Interactive Rewards
Aug 17, 20211 min read
119 Loyalty Ideas to Beat Covid - 19 (Short Summary)
Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals...
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Interactive Rewards
Aug 17, 20212 min read
Customers combine digital and physical retail experiences
Get our free weekly marketing briefings…“They’re always useful, and always brief” 🙂 Enter your email address to get started! Consumer ...
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Interactive Rewards
Aug 17, 20216 min read
How to Build a New Data Layer With a Next-Gen Loyalty Program
One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant...
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Interactive Rewards
Aug 5, 20211 min read
Loyalty Science Lab Insights
The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the...
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Interactive Rewards
Aug 5, 20212 min read
CVS Pharmacy Updates ExtraCare Rewards Program
In the US, CVS Pharmacy has announced its long-standing free ExtraCare Rewards loyalty program will be paying 2% back in ExtraBucks...
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