Resources

The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with...

Research from delivery experience technology platform Sorted has found that 75% of consumers would stop using a retailer if they...

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the...

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for...

As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown...

Some two million malicious emails bypassed traditional email defences, such as secure email gateways, between July 2020 and July 2021,...

The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations....

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business....

Sensibill, a customer data platform for the financial services industry, has published its Barcode Report on consumer spending related to...

What is Multichannel Marketing? Professionals new to marketing usually associate single channel marketing with traditional offline...

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing ...

Marketers are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel...

Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience...

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to...

Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was...

Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only...

Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent...

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would...

There is still incredible value to be found in activating, engaging, and retaining existing customers, rather than simply concentrating...

Customer acquisition is getting more difficult and more expensive by the day, while budgets are getting cut left and right – that’s not...