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Interactive Rewards
Why You Need A CDP At The Core Of Your Engagement Platform
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years,...
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Interactive Rewards
Jul 21, 20211 min read
Covid Drives Digital Transformation (Short Summary Show)
The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard...
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Interactive Rewards
Jul 21, 20212 min read
Video-based marketing more than doubles in 2021
A study by video experience platform provider Vidyard has revealed the surprising extent to which the number of videos shared by...
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Interactive Rewards
Jul 21, 20214 min read
Only 1.5% of Retail Brands Personalize Subject Lines – 3 Tips To Go Beyond That
Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem...
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Interactive Rewards
Jul 6, 20211 min read
Loyalty Research and Insights from South Africa
This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa. In March...
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Interactive Rewards
Jul 6, 20212 min read
Retail customer service expectations are still changing
Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer...
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Interactive Rewards
Jul 6, 20215 min read
What Is Customer Engagement And How Does It Influence Your Business?
What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really...
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Interactive Rewards
Jun 23, 20213 min read
Digital Experience stakes have never been higher
The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage...
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Interactive Rewards
Jun 23, 20211 min read
Does Your Loyalty Programme Need a Reality Check?
Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being...
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Interactive Rewards
Jun 23, 20214 min read
What Apple’s iOS 15 update means for email tracking
Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email ...
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Interactive Rewards
Jun 8, 20214 min read
The 42 Keys for Spectacular Customer Experiences
While it’s easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer...
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Interactive Rewards
Jun 8, 20211 min read
Using Loyalty Levers for a Higher Purpose
My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we...
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Interactive Rewards
Jun 8, 20215 min read
The Top 10 Examples Of Exceptional Customer Experience - And Why It Matters
Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every...
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Interactive Rewards
May 21, 20216 min read
How Reliable Insights Lead to a Loyal Customer Base
We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any...
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Interactive Rewards
May 18, 20213 min read
The pandemic is still driving changing consumer attitudes
While consumer sentiment remains in recovery mode from the global health and financial crisis that started in 2020, an IRI ‘Consumer...
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Interactive Rewards
May 18, 20211 min read
Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual
South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance...
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Interactive Rewards
May 6, 20211 min read
The Science & Psychology of Human Engagement for Customer Loyalty
Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle...
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Interactive Rewards
May 6, 20213 min read
Here's How Companies Are Tackling The Customer Experience In 2021
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce...
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Interactive Rewards
May 6, 20212 min read
Five Key Elements Of A Successful Customer Engagement Strategy
In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure...
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Interactive Rewards
Apr 19, 20212 min read
Marketers increased digital innovation due to pandemic
Almost half of UK eCommerce companies surveyed have increased their sales in the past year, with 65% of marketers having accelerated...
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