Resources

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing...

Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals...

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One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant...

The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the...

In the US, CVS Pharmacy has announced its long-standing free ExtraCare Rewards loyalty program will be paying 2% back in ExtraBucks...

Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years,...

The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard...

A study by video experience platform provider Vidyard has revealed the surprising extent to which the number of videos shared by...

Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem...

This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa. In March...

Kustomer, a provider of CRM for modern customer experiences, has Published a report on the shifting expectations of retail customer...

What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really...

The COVID-19 pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage...

Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being...

Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many email ...

While it’s easy to look at any business and list maybe a dozen starting points for building a better and more effective Customer...

My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we...

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every...

We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any...