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More than
80%
of redemption are for vouchers rather than for physical products.
Loyal customers want freedom and value, and not redeem their points from a catalog of obsolete and pre-selected rewards. An e-Voucher gives them the flexibility of unlimited choices and the ability to top up the differences in cash or its equivalent.
A well-managed loyalty program needs to consider this and provide their members with a wide choice of e-Vouchers to extend the perceived and actual value of loyalty programs for all members. And, we can enable this with minimal IT dependency or expensive IT infrastructure investment.
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